An examination of the effectiveness of language planning in Efik digital platforms in Calabar
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Digital platforms have become essential spaces for language use and preservation, particularly for indigenous languages. In Calabar, the Efik language is gaining prominence on digital platforms such as social media, blogs, and online news portals. Language planning for Efik in these digital spaces involves initiatives to standardize orthography, promote digital content in Efik, and integrate traditional expressions with modern communication techniques (Inyang, 2023). These efforts are critical in ensuring that the Efik language adapts to the digital age without losing its cultural essence. Educational institutions and cultural organizations collaborate to produce digital materials that support language learning and preservation. However, challenges remain, including technological limitations, variable digital literacy among users, and resistance to change from traditionalists. This study examines the effectiveness of language planning efforts on Efik digital platforms by assessing user engagement, content quality, and the alignment between digital practices and policy objectives (Ekpo, 2024).
Statement of the Problem
Despite vigorous language planning initiatives for Efik in digital media, there is insufficient evidence on their effectiveness in promoting consistent language use. Challenges such as poor digital infrastructure, inconsistent content quality, and limited stakeholder engagement undermine the intended outcomes. This research seeks to address the gap by evaluating how well language planning strategies are implemented on Efik digital platforms in Calabar, identifying factors that hinder effective communication and proposing measures for improvement (Inyang, 2023).
Objectives of the Study
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To assess the current language planning efforts on Efik digital platforms.
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To evaluate user engagement and content quality in Efik digital media.
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To recommend strategies for more effective digital language planning.
Research Questions
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How effective are current language planning strategies on Efik digital platforms?
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What challenges affect the quality and consistency of digital content?
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How can digital language planning be enhanced to better promote Efik?
Significance of the Study
This study is significant as it evaluates the impact of language planning on Efik digital platforms, providing insights for policymakers, educators, and digital media practitioners. The findings will help improve online language practices and ensure the sustainability of Efik in the digital era (Inyang, 2023; Ekpo, 2024).
Scope and Limitations of the Study
The study is limited to digital platforms in Calabar and does not include offline language practices or other regions.
Definitions of Terms
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Language Planning: Strategies to promote and regulate language use.
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Digital Platforms: Online media channels for content distribution.
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Efik Language: The indigenous language of the Efik people in Calabar.
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